Premium Australian grain-fed beef cut representing high marble score quality at Bangkok Bob's

September 2026 | From Paddock to Plate: Why Australian Beef Leads the World

September 15, 20262 min read

Another of my late-night thoughts.

The Australian beef industry has come a very long way.

It all began more than 250 years ago when the First Fleet arrived in Australia carrying cattle so the early settlers would have fresh milk and beef. As the colony grew, so did the national herd, expanding steadily to meet demand.

Then came one of the greatest breakthroughs of all... refrigeration.

Suddenly, beef could be shipped safely halfway around the world. Frozen carcasses could travel from Australia to England, opening the door to international trade and creating enormous demand for Australian cattle.

For many years after that, very little changed.

In the early 1960s, I worked in the Head Office of a company in England whose owners operated some of the country's largest wholesale and retail butcher businesses. They also owned five abattoirs in Australia, with much of the production destined for the UK.

Back then, beef grading was remarkably simple.

There were essentially two classifications: Good Average Quality (GAQ) and Fair Average Quality (FAQ).

Take it or leave it.

Then came one of the most important developments the industry has ever seen: Meat Standards Australia (MSA).

MSA introduced proper grading systems, identified individual cuts, assessed carcass characteristics, and brought a level of consistency that consumers had never experienced before. It was a huge leap forward.

But the industry didn't stop there.

Someone discovered that grain-feeding cattle produced more consistent eating quality, better tenderness and improved flavour. They were absolutely right.

Then another clever fellow created the Certified Angus Beef program, allowing Angus producers to market their cattle under a recognised premium brand. It was a masterstroke and enormously successful. Today, many people automatically associate Angus with the very best grain-fed beef.

Personally, though, I still think it's hard to beat a well-bred Hereford.

As the science continued to evolve, producers realised that simply counting the number of days cattle spent on feed wasn't the best indicator of eating quality.

Marbling became the benchmark.

The fine flecks of intramuscular fat, measured as a Marble Score, provide one of the most reliable indicators of tenderness, juiciness and flavour. Combined with decades of breeding records, genetics and nutrition, today's leading producers can consistently produce beef to an incredibly high standard.

Add to that Australia's world-leading animal health, food safety and export inspection systems, which meet the demanding requirements of markets like the United States, Europe and Japan, and it is easy to see why Australian beef enjoys such an outstanding reputation around the world.

The Australian beef industry has come a long way.

As consumers, we are fortunate to have access to some of the finest beef in the world.

My advice is simple.

Know what you're buying.

Buy quality.

And enjoy every mouthful.

Bob Coombes

Founder, Bangkok Bob's and Associates By Choice

Trusted By Thailand's Top Hotels and Restaurants. Since 1972.

The myth, the man, the legend. Bob himself.

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